An update to how Google generates web page titles – Tuesday, August 24, 2021

One of the primary ways that people determine which search results might be relevant to their query is by taking a look at the titles of listed web pages. That’s why Google works hard to provide high quality titles for documents in order to help searchers find the content that creators have produced, publishers publish, and businesses offer. On August 24th 2021, Google announced a change to their system in the way they will generate and consider title tags for their users.

Prior to this change, title tags in search results would change based on the users query in the search engine, but this no longer seems to be the case.

Google states:

How titles are generated 

Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.

Also, while we’ve gone beyond HTML text to create titles for over a decade, our new system is making even more use of such text. In particular, we are making use of text that humans can visually see when they arrive at a web page. We consider the main visual title or headline shown on a page, content that site owners often place within <H1> tags, within other header tags, or which is made large and prominent through the use of style treatments.

Other text contained in the page might be considered, as might be text within links that point at pages.